The Royal British Legion brand had been adapted so many times since its founding in 1921, with sub brands being created across the board. As such the brand was fragmented and lacked cohesion.
I conducted a thorough investigation and audit of the brand, including all collateral for print and online around the UK. I developed a brand evolution and created the 95-page Brand Guidelines.
I also created a bespoke Third Party Brand Pack to make it easier for third parties to use the brand. This included a comprehensive selection of brochures and simple, yet impactful poster templates for internal and external use.