The National Memorial Arboretum is the UK's year-round Centre of Remembrance; a spiritually uplifting place which honours the fallen, recognises service and sacrifice, and fosters pride in our country. It is a living and lasting memorial.
Initially the NMA OceanBarefoot (where I worked at the time) asking for a few minimal updates to their website. The website was not, however, reflective of who they are and how they speak of themselves. The term "living memorial" was mentioned often, yet the website was brown and beige. Equally, considering that many of their visitors are elderly, the narrow single column of very small, badly-spaced text down the middle was not accessible or welcoming.
I encouraged them to embrace an entire website overhaul to better reflect their vision and values of being the UK's year-round Centre of Remembrance, and a living memorial. I designed a colourful, picture-led website which was so well received by the client that we subsequently won all of their future design work, starting with the development of their 70-page brand guidelines.