Working closely with copywriters and senior designers at innocent, I provided support on their Super Smoothies campaign and their much-loved annual Big Knit campaign. For each of these, I produced a wide range of deliverables including point of sale materials, newspaper and magazine adverts, digital assets, and OOH.
Every year innocent drinks teams up with Do Nation to reduce their CO2 footprint. At Fruit Towers (the company’s headquarters), teams are divided by floor and compete against each other to make as much of a difference as possible. Always fun and highly competitive, innocent drinks consistently proves to be one of the companies with the most pledges. I created posters, PowerPoint slides, scoreboards, and a thank you stamp.
Additionally, I worked on a selection of innocent packaging such as seed packets, growing kits, juice and smoothie boxes, and labels (often in other languages).