Mighty Monk provides mobile beverage solutions including specialty coffee, cold brew coffee, ice tea on tap, and craft cocktails in South Africa.
While their lead designer was in the final stages of crafting the logo, I developed and wrote the Mighty Monk brand guidelines.
An important part of this project was constructing the story around Mighty Monk’s brand heritage and brand personality, and subsequently communicating that story effectively throughout the guidelines, in a way that holds the brand together elegantly and coherently. I developed and designed all of the standard aspects of brand guidelines (i.e. colour palette, graphic elements, typography, exclusion zones, minimum sizes etc).