Project
A rebrand worthy of MaxContact’s ambitions. A people-centred, and values-based brand identity that is dynamic, fresh, and modern. 

Role
From its very early stages I was part of the concept team developing MaxContact’s rebrand. 
- Design
- Illustration
- Art Direction
- Storyboarding. 

Deliverables
- Static illustrations
- Storyboards for animated illustrations
- Brand guidelines
- Brand Book
- Brochures
- Bespoke icons
- Web pages

Produced while on contract at ifour.

Get On Course Summer Campaign. 
To deliver a cross-channel campaign targeting 16-18 year olds, and adults, to apply and enrol on vocational courses, apprenticeships and degrees. I was briefed to create a vibrant and engaging campaign that was different to anything they’d done before but which still sat within the current brand.

LSEC saw a 10% uplift in applications on the previous year for the campaign period.

Role
- Concept
- Creative Direction
- Design
- Illustration
- Artwork. 

Deliverables
- Cross track 48 Sheets
- 6 sheets (digital and static)
- Adverts
- Social assets
- Bus livery

Group Strategy Campaign. 

Role
- Concept
- Creative Direction
- Design
- Artwork 
(Illustrations by Steve Coles)

Deliverables
- Brochure
- Presentation deck / video
- Large format posters 
- Pocket-sized fold out poster produced in black and white and provided with branding colouring pencils for Board conference to encourage engagement. 

Project
Branding for mobile beverage solutions including specialty coffee, cold brew coffee, ice tea on tap, and craft cocktails in South Africa. 

Role
- Design
- Art Direction
- Copywriting. I wrote and designed the brand guidelines which included constructing the story of Mighty Monk’s brand heritage and brand personality.
(Concept, logo & pattern work by Liam McAlpine)

Deliverables
- Full brand guidelines
- Wall vinyl designs
- Packaging design

Project
While at ifour I worked on several Mambu projects to create dynamic, bold and exciting deliverables. Ensuring the output was always on brand while keeping fresh.  ranging from brochures, to animated presentations and storyboarding videos.

Role
Roles and requirements varied from project to project but include: 
- Design
- Art Direction
- Artwork
- Storyboarding 

Deliverables
- Videos
- Brochures & posters
- Presentations
- Infographics
- Digital assets

Project
England World Cup Branding, Rio, 2014. 

Role
- Project Management
- Design
- Art Direction 
I oversaw the World Cup branding project for which over 1,000 assets were created. I spent two weeks in Rio delivering the project while managing two Rio-based printers, three Rio-based staff, and seven team members in the FA Design Studio in London, and collaborating closely with key strategic partners across The FA.

Deliverables
- Large-format wall vinyls
- Media centre branding
- Training ground branding
- Team hotel branding
- Signage and wayfinding

Confidentiality agreements prevent me from showing some of the work.

Project
Campaign to recapture the support of fans following a disappointing World Cup result. 

Role
- Art Direction
- Design
- Project Management. I led a team of six designers to roll out the campaign across all assets for print, digital, and stadium graphics. I designed and co-wrote the Together for England Brand Guidelines.
Concept provided as A4 graphic by agency. 

Deliverables
- Brand Guidelines
- Stadium branding
- Match-specific assets (print and digital)
- Pitch banners
- Adverts
- Over 500 partner lockups

Project
Media Centre, Team Hotel, and England Training Ground Branding, Euro 2015

Role
- Art Direction
- Design
- Project Management. I collaborated with key strategic partners across The FA and UEFA, managed a team of five, and worked closely with two printers to deliver the branding for the team hotel, media centre, and training ground in Chantilly, France.

Deliverables
- Large-format wall vinyls both indoor and outdoor
- Media centre branding
- Training ground branding
- Team hotel branding
- Signage and wayfinding

Confidentiality agreements prevent me from showing all the branding. 

Project
UEFA Women’s Championships 2017
Media Centre, Team Hotel, and Training Ground Branding, UEFA Women’s Championships 2017

Role
- Concept
- Design
- Project Management 

Deliverables
- Posters
- Wall vinyls
- Pillar wraps
- Floor graphic (20-metre)

Project
UEFA Under-21 Championships 2017
Media Centre, Team Hotel, and Training Ground Branding, UEFA Under-21 Championships 2017

Role
Roles and requirements varied from project to project but include: 
- Design
- Art Direction
- Artwork
- Project Management. 
Concept provided as a single A4 graphic by an agency.

Deliverables
- Banner stands and roller banners
- Wall vinyls
- Floor graphics
- Event backdrops 

Confidentiality agreements prevent me from showing all the branding. 

Projects
Super Smoothies Campaign, Big Knit campaign, Do Nation, various packaging projects. 

Role
- Design
- Artwork 

Deliverables
- Large format OOH (Out of Home)
- Digital and print assets including ads and POS (point  of sale)
- Posters
- Presentation decks
- Packaging 

Project
Branding for Love Your Guts, homemade, vegan kimchi in South Africa.  

Role
- Concept
- Design
- Artwork 

Deliverables
- Packaging
- T-shirts
- Tote bags

The pattern is a fusion of the intricate structure of the intestines and the detailed cross section of a cabbage.

Project
Branding for the Foundation’s 10 Year Anniversary Campaign. 

Role
- Concept
- Art Direction
- Design
- Video storyboard
- Artwork 

Deliverables
- Logo and branding
- Brand Guidelines
- Event backdrop
- Posters and pull-up banners
- Video 

Produced while on contract with ifour.

Project
Brand identity for new yoga studio in London. 

Role
- Concept
- Art Direction
- Design
- Artwork 

Deliverables
- Logo and branding
- Brand Guidelines
- Print and digital assets
- T-shirts
- Web page design
- App design

Prana means breath so the logo is inspired by conscious, connected breathing, and the awareness of the cycles of breath moving in, and out, of the body.

Project
New brand identity, in-store and uniform branding. 

Role
- Concept
- Art Direction
- Design 

Deliverables
- Logo and branding
- Stationery
- Uniforms
- Walls and shop front
- Water bottles
- Gift boxes, cards and bags 

Project
Design support for wedding on Battersea Barge. 

Role
- Concept
- Illustration
- Design
- Artwork

Deliverables
- Invitations (afternoon and evening)
- Signage
- Personalised sections of wallpaper

Project
New brand identity for therapy rooms offering a mix of psychotherapy and spiritual practises. 

Role
- Concept
- Art Direction
- Design 

Deliverables
- Logo and branding
- Stationery
- OOH
- Emails and flyers 

Project
Audit of brand across the country, brand evolution, and creation of brand guidelines and templates to ensure cohesion and consistency.  

Role
- Brand Audit
- Brand Refresh
- Art Direction
- Design
- Artwork  

Deliverables
- Brand Guidelines
- Third-Party Brand Pack
- Brochures, posters, and templates 

Project
Brand refresh for the UK’s year-round Centre of Remembrance.

Role
- Concept
- Art Direction
- Design 

Deliverables
- Website design
- Brand Guidelines
- Brochures, Guide Books etc
- Print and digital assets 

Project
Various brochures following rebranded website and Brand Guidelines. 

Role
- Concept
- Art Direction
- Design
- Artwork
- Project Management 

Deliverables
- Annual Review
- 160-page guidebook to the 150-acre national park site

Project
Wall manifestations for exhibition in Abu Dhabi about the construction, development, design, and building of Masdar City. 

Role
- Illustration
- Art Direction
- Design 

Deliverables
20 wall manifestations, some of which were seven and eight metres long, with some smaller ones for break-out areas and cafés.

Project
Branding for quarterly marketing campaign, A Bigger Bite.  

Role
Concept, Design, Artwork. 

Deliverables
Print and digital. 

Produced while on contract at ifour.