Work
Clients
About

Work
Clients
About

MaxContact

Project
A rebrand worthy of MaxContact’s ambitions. A people-centred, and values-based brand identity that is dynamic, fresh, and modern.

Role
From its very early stages I was part of the concept team developing MaxContact’s rebrand.
- Design
- Illustration
- Art Direction
- Storyboarding.

Deliverables
- Static illustrations
- Storyboards for animated illustrations
- Brand guidelines
- Brand Book
- Brochures
- Bespoke icons
- Web pages

Produced while on contract at ifour.

LSEC

Project
Get On Course Summer Campaign.

Role
- Concept
- Creative Direction
- Design
- Illustration
- Artwork.

Deliverables
- Cross track 48 Sheets
- 6 sheets (digital and static)
- Adverts
- Social assets
- Bus livery

Project
Group Strategy Campaign.

Role
- Concept
- Creative Direction
- Design
- Artwork
(Illustrations by Steve Coles)

Deliverables
- Brochure
- Presentation deck / video
- Large format posters
- Pocket-sized fold out poster produced in black and white and provided with branding colouring pencils for Board conference to encourage engagement.

Mighty Monk

Project
Branding for mobile beverage solutions including specialty coffee, cold brew coffee, ice tea on tap, and craft cocktails in South Africa.

Role
- Design
- Art Direction
- Copywriting. I wrote and designed the brand guidelines which included constructing the story of Mighty Monk’s brand heritage and brand personality.
(Concept, logo & pattern work by Liam McAlpine)

Deliverables
- Full brand guidelines
- Wall vinyl designs
- Packaging design

Mambu

Project
While at ifour I worked on several Mambu projects to create dynamic, bold and exciting deliverables. Ensuring the output was always on brand while keeping fresh. ranging from brochures, to animated presentations and storyboarding videos.

Role
Roles and requirements varied from project to project but include:
- Design
- Art Direction
- Artwork
- Storyboarding

Deliverables
- Videos
- Brochures & posters
- Presentations
- Infographics
- Digital assets

England World Cup Rio

Project
England World Cup Branding, Rio, 2014.

Role
- Project Management
- Design
- Art Direction
I oversaw the World Cup branding project for which over 1,000 assets were created. I spent two weeks in Rio delivering the project while managing two Rio-based printers, three Rio-based staff, and seven team members in the FA Design Studio in London, and collaborating closely with key strategic partners across The FA.

Deliverables
- Large-format wall vinyls
- Media centre branding
- Training ground branding
- Team hotel branding
- Signage and wayfinding

Confidentiality agreements prevent me from showing some of the work.

England Branding

Project
Campaign to recapture the support of fans following a disappointing World Cup result.

Role
- Art Direction
- Design
- Project Management. I led a team of six designers to roll out the campaign across all assets for print, digital, and stadium graphics. I designed and co-wrote the Together for England Brand Guidelines.
Concept provided as A4 graphic by agency.

Deliverables
- Stadium branding
- Match-specific assets (print and digital)
- Pitch banners
- Adverts
- Over 500 partner lockups

England – Euro 2016

Project
Media Centre, Team Hotel, and England Training Ground Branding, Euro 2015

Role
- Art Direction
- Design
- Project Management. I collaborated with key strategic partners across The FA and UEFA, managed a team of five, and worked closely with two printers to deliver the branding for the team hotel, media centre, and training ground in Chantilly, France.

Deliverables
- Large-format wall vinyls both indoor and outdoor
- Media centre branding
- Training ground branding
- Team hotel branding
- Signage and wayfinding

England – Euro 2017

Project
UEFA Women’s Championships 2017
Media Centre, Team Hotel, and Training Ground Branding, UEFA Women’s Championships 2017

Role
- Concept
- Design
- Project Management

Deliverables
- Posters
- Wall vinyls
- Pillar wraps
- Floor graphic (20-metre)

Project
UEFA Under-21 Championships 2017
Media Centre, Team Hotel, and Training Ground Branding, UEFA Under-21 Championships 2017

Role
Roles and requirements varied from project to project but include:
- Design
- Art Direction
- Artwork
- Project Management.
Concept provided as a single A4 graphic by an agency.

Deliverables
- Banner stands and roller banners
- Wall vinyls
- Floor graphics
- Event backdrops

Confidentiality agreements prevent me from showing all the branding.

innocent drinks

Projects
Super Smoothies Campaign, Big Knit campaign, Do Nation, various packaging projects.

Role
- Design
- Artwork

Deliverables
- Large format OOH (Out of Home)
- Digital and print assets including ads and POS (point of sale)
- Posters
- Presentation decks
- Packaging

Love Your Guts

Project
Branding for Love Your Guts, homemade, vegan kimchi in South Africa.

Role
- Concept
- Design
- Artwork

Deliverables
- Packaging
- T-shirts
- Tote bags

The pattern is a fusion of the intricate structure of the intestines and the detailed cross section of a cabbage.

Louis Dreyfus Foundation

Project
Branding for the Foundation’s 10 Year Anniversary Campaign.

Role
- Concept
- Art Direction
- Design
- Video storyboard
- Artwork

Deliverables
- Logo and branding
- Brand Guidelines
- Event backdrop
- Posters and pull-up banners
- Video

Produced while on contract with ifour.

Prana Yoga Space

Project
Brand identity for new yoga studio in London.

Role
- Concept
- Art Direction
- Design
- Artwork

Deliverables
- Logo and branding
- Brand Guidelines
- Print and digital assets
- T-shirts
- Web page design
- App design

Prana means breath so the logo is inspired by conscious, connected breathing, and the awareness of the cycles of breath moving in, and out, of the body.