From its very early stages I helped develop MaxContact's exciting and energetic rebrand while working on contract at ifour.

I designed and storyboarded animated illustrations, a brand book, several brochures for each of their verticals, bespoke icons, website pages, and brand guidelines.

GET ON COURSE SUMMER CAMPAIGN

I created LSEC's Summer Campaign 2023 which included cross track 48 Sheets, a suite of 6 sheets (both digital and static), adverts, station adgates, social assets, and bus rears.

GROUP STRATEGY

I commissioned an illustrator for this project and together we produced a brochure, a presentation deck, and posters. To encourage engagement at the Board conference where the strategy was introduced, I created an A3 double-sided version of the poster which, when folded up, was handy pocket-sized booklet with hard cover. We produced it in black and white so that recipients could colour in the illustrations with branded colouring in pencils.

Mighty Monk provides mobile beverage solutions including specialty coffee, cold brew coffee, ice tea on tap, and craft cocktails in South Africa.

While their lead designer was in the final stages of crafting the logo, I developed and wrote the Mighty Monk brand guidelines.

An important part of this project was constructing the story around Mighty Monk’s brand heritage and brand personality, and subsequently communicating that story effectively throughout the guidelines, in a way that holds the brand together elegantly and coherently.

I developed and designed all of the standard aspects of brand guidelines (colour palette, graphic elements, typography, exclusion zones, minimum sizes etc).

While at ifour I worked on several Mambu projects to create dynamic, bold and exciting deliverables ranging from brochures, to animated presentations and storyboarding videos.

I oversaw the World Cup branding project for which well over 1,000 assets were created including large-format wall vinyls. I spent two weeks in Rio delivering the branding for the team hotel, media centre and training ground while managing two Rio-based printers, three Rio-based staff, and seven team members in the FA Design Studio in London, as well as collaborating closely with key strategic partners across The FA.

The England Media Centre, set at the base of the iconic Sugar Loaf Mountain, was acclaimed by the British and world media as the most outstanding of all the participating teams in Rio, and provided an exceptional working environment for the world’s press. We branded seven rooms at the England team hotel and another seven at the media centre.

Confidentiality agreements prevent me from showing team hotel and training ground branding.

Following a disappointing World Cup result, the FA (in collaboration with an agency) launched an inspiring and powerful campaign to recapture the support of fans. I designed and co-wrote the Together for England Brand Guidelines. I led a team of six designers to roll out the campaign across all assets for print, digital and stadium graphics. Over 500 partner lockups were created and delivered to all of England's corporate sponsors and partners.

Collaborating with key strategic partners across The FA and UEFA, I managed a team of five, and worked closely with two printers to deliver the branding for the team hotel, media centre, and training ground in Chantilly, France.

The Media Centre's branding told the story of England’s qualifying campaign, and created a memorable working environment for the visiting media from around the world. 

Confidentiality agreements prevent me from showing team hotel and training ground branding.

UEFA European Under-21 Championships; and
UEFA Women’s Championships
2017

In collaboration with an agency, I project managed and produced the branding for the England Under 21s and the Senior Women’s team for the European Championships. The branding for both teams was extremely well received by clients in The FA as well as the players and coaching staff.

The 20-metre long aspirational floor graphic told the story of the Senior Women’s qualifying campaign. 

Confidentiality agreements prevent me from showing team hotel and training ground branding.

Working closely with copywriters and senior designers at innocent, I provided support on their Super Smoothies campaign and their much-loved annual Big Knit campaign. For each of these, I produced a wide range of deliverables including point of sale materials, newspaper and magazine adverts, digital assets, and OOH.

Every year innocent drinks teams up with Do Nation to reduce their CO2 footprint. At Fruit Towers (the company’s headquarters), teams are divided by floor and compete against each other to make as much of a difference as possible. Always fun and highly competitive, innocent drinks consistently proves to be one of the companies with the most pledges. I created posters, PowerPoint slides, scoreboards, and a thank you stamp.

Additionally, I worked on a selection of innocent packaging such as seed packets, growing kits, juice and smoothie boxes, and labels (often in other languages).

Small but fun, bold branding for homemade, vegan kimchi sold at markets in South Africa.

The pattern is a fusion of the intricate structure of the intestines and the detailed cross section of a cabbage.

The Louis Dreyfus Foundation is a charitable organisation, established by the Louis Dreyfus Company, focused on promoting sustainable agriculture, alleviating hunger, and improving livelihoods in vulnerable communities around the world.

While at ifour I designed their 10th Anniversary branding, from concept, logo, and mini brand guidelines, to pull-up banners, event backdrop, posters, and storyboarding their anniversary highlights video.

In the heart of London’s bustling business district is a haven of peace and tranquility where you can escape the rat race and practise yoga or meditation.

I worked with Prana Yoga Space to create their brand identity and all associated collateral including their app, website, stationery and T-shirts.

Prana means breath and the logo is inspired by conscious, connected breathing, and the awareness of the cycles of breath moving in, and out, of the body.

The Bellissima Clinic wanted a clean, smart and fresh brand identity. I designed a minimalist, elegant logo and supporting stationery. I took care of all their gift packaging needs by designing gift cards, gift boxes and gift bags with tags.

Inside the shop, we stripped back the decor to clean lines, white walls with grey accent walls, and simple botanical vases. All therapists wear either a charcoal or white uniform, and are given a branded water bottle upon recruitment.

Amy and Heilene got married on a beautiful July afternoon on Battersea Barge. They asked me to create their wedding collateral and to help them turn the venue from a barge pub, into a quirky, beautiful wedding venue that represented them both.

They made an environmentally conscious decision to have digital-only Save the Dates and Invitations. I created two subtly different invitations for the afternoon and the evening events, with the sun setting below the waterline for the evening invitation. They printed their Thank You cards as a keepsake for their guests, and since Battersea Barge is off the main road, I created signage for guests to easily find the venue.

I also took the opportunity to personalise the barge’s wallpaper with halftone screen images of the happy couple and their family.

Primal Energetics provides a unique approach to healing for mental health and physical wellbeing.

I worked with Primal Energetics to create their brand identity and a targeted campaign for Mental Health Awareness Week, including posters, postcards, email and bus signage.

The logo represents one’s inner cosmos. The inner circle is point zero, the Self, surrounded by the divine spark leading to wholeness and completeness.

The Royal British Legion brand had been adapted so many times since its founding in 1921, with sub brands being created across the board. As such the brand was fragmented and lacked cohesion.

I conducted a thorough investigation and audit of the brand, including all collateral for print and online around the UK. I developed a brand evolution and created the 95-page Brand Guidelines.

I also created a bespoke Third Party Brand Pack to make it easier for third parties to use the brand. This included a comprehensive selection of brochures and simple, yet impactful poster templates for internal and external use.

The National Memorial Arboretum is the UK's year-round Centre of Remembrance; a spiritually uplifting place which honours the fallen, recognises service and sacrifice, and fosters pride in our country. It is a living and lasting memorial.

I redesigned their website which secured all of their future design work, starting with their brand guidelines and various brochures and guide books. 

I project-managed and designed the 160-page pictorial guidebook to the NMA’s 150-acre national park site. I worked closely with a 3D map designer, arranged photographers, liaised between several members of NMA staff, and worked very closely with printers to ensure the guidebook’s success.

Following that, to mark their 10th anniversary, the Arboretum produced their first-ever annual review, which looked back on the organisation’s achievements since inception.

I was approached by an agency to help deliver the artwork for an exhibition in Abu Dhabi about the construction, development, design, and building of Masdar City. The city relies on solar power and other renewable energy sources and is home to the headquarters of the International Renewable Energy Agency.

A significant part of the design project was the wall manifestations, some of which were seven metres long. I created the illustrations for the walls of several large meeting rooms as well as smaller wall manifestations for cafés and a number of break-out areas, too numerous to show here.

Deliverect is a software platform that connects your delivery channels – such as Deliveroo, Uber Eats, DoorDash, etc. – with your point-of-sale (POS) system.

During my time with ifour I designed their 2022 Q2 marketing campaign, A Bigger Bite, from concept through to print and social deliverables.